I'm Laurence Lassalle — a creative director and brand designer with over 20 years of experience shaping visual identities that mean something. Based in Lewes, East Sussex, I've worked with global names, but my real passion is the earlier stage: working alongside founders and entrepreneurs who are building something they believe in. There's a particular energy in helping a smaller business find its voice and look the world in the eye with confidence. Getting that foundation right from the outset is something I take genuine pride and pleasure in.
At ethel.agency, I bring strategic clarity and craft to every stage of brand building — from naming and logo to packaging, brand guidelines and visual communication. For more focused, independent projects I also work through lassallestudio.com. Whether you're launching or repositioning, I'll help you build a brand that's beautiful and built to perform. I'm always open to a complimentary chat about what you need and the best way forward — and I offer variable rates, so if you have a budget in mind, let's talk.
I'm always open to a complimentary chat about what you need and the best way forward.